Get to Know Stephanie Van de Motter
Stephanie started her career in property management in Stow, Ohio while she was attending the University of Akron. She has held leadership roles in the apartment industry for more than 25 years with experience on-site and at the corporate office in development, leasing, marketing, and operations. Stephanie has worked with highrise, mixed-use, garden style, lease up, renovation & repositioning, third-party fee management, active adult, affordable, rent control, luxury, and ultra-luxury communities.
Stephanie is known for creating exceptional customer experiences in emerging markets with high-value products & services. She has an award-winning track record in strategic business growth planning and execution. Stephanie is skilled at developing innovative strategies with a focus on creating outstanding customer service strategies that increase market penetration and generate smart revenue growth. Stephanie has an analytics-oriented leadership style with a based on a culture that is laser-focused on the customer experience before, during, and after the resident becomes a part of an apartment community.
Stephanie worked on-site and at the corporate office during 1993-1999 in Ohio and the SF Bay area for large apartment owners, developers, and managers including Lincoln Property Company, AvalonBay Communities, and Alliance Residential.
Stephanie served as Director of Leasing & Operations at The Irvine Company for more than 15 years. She developed and owned vital sales and marketing strategies at 1221 Ocean in Santa Monica that drove consistent YOY revenue growth and set the national standard for highest average market rents in the region. Stephanie hired, coached and led a team of 40+ associates that ranked #1 in the Irvine Company apartment portfolio in overall customer satisfaction for ten consecutive years during the annual customer satisfaction survey administered by independent consulting company, Kingsley & Associates, through personalized, customer-focused services that created outstanding customer loyalty.
After that, Stephanie served as the founding Vice President of Sales, Marketing, and Strategic Partnerships at Parcel Pending (digital package lockers for the apartment industry) during 2015 and 2016 overseeing sales and marketing strategies while also steering key business growth initiatives and strategic partnerships during Parcel Pending's rapid growth. Stephanie designed, supported, and drove strategic growth initiatives to advance sustainable revenue growth, enhance B2B & B2C customer experiences, streamline processes, enter new markets, upgrade technology offerings, and leverage partnerships across all platforms. She championed a salesforce.com integration, and automation of manual sales, marketing, and business development processes.
2016 - Present
Today Stephanie helps real estate developers, owners, investors, and property management companies develop business growth strategies that focus on creating value through exceptional resident experiences. Some of her work included helping Crescent Heights leadership refine strategies that maximize revenue growth, optimize sales and marketing strategies, streamline operations, deliver personalized services, and create exceptional resident experiences during the lease up at Ten Thousand in Century City. She developed Ten Thousand’s furnished suites programming including competitive market research, target audience analysis, developed fully custom furniture packages, technology programming, services, pricing, vendor selection, contract execution, and developed sales, marketing, and business development plans including defining the sales process, training plan, and initial rollout plan.
On the development side, Stephanie recently created Community Concept Plans for two mixed-use development properties in Culver City including competitive market research, target audience analysis, and regional and national development trends research. She reviewed architectural plans for sales and operations functionality and community security. The scope of work included identifying the target audience, pricing, branding overviews, the customer experience for each location, community amenities and space requirements, unit mix, floor plans, apartment features, sustainability initiatives, parking & vehicle access, smart home/community technology requirements, parking & vehicle access, staffing plan and space requirements.